Establishment of and content editorial office for the websites of the individual "Homepark" centers www.homepark.de and the corporate page iicg.de | Online naming campaign for the new shopping center in Lübeck with an interactive name-generator-game and complementary print media www.findemeinennamen.de | Online column "Expertentipps" with trends and ideas all about home, lifestyle and decoration | Monthly online lottery for the "Homepark" Koblenz | Web banner for shopping center promotions | Translations | Database programming | Project management and the handling of shopping center tenants
Brand development | Brand management | Image communication | Sales media | Location campaigs B2C (print & online) | Outdoor advertising | Promotions | Newsletter B2B | Newsletter B2C | Full service print production | Development of web presence for individual locations | Web editorial office text & online | Online column for several locations
The Inter IKEA Centre Group with its Headquarters in Copenhagen, Denmark, plans, constructs and manages shopping centers in eleven European countries and China by now - with the industry giant IKEA as the primary partner. The german shopping centers under the umbrella of "Homepark - everything for beautiful living" are established as centers focussed on furniture and living accessories, interior decoration, garden, leisure and pet needs. Simply on the things that make a home beautiful.