Inter IKEA Center Deutschland GmbH: Shopping center B2B & B2C
Naming campaign for the shopping center Lübeck
Online competition with own microsite | Namefinder - "The Gull Delivers" | Design, programming, editing, evaluation | project management
Multi-channel Agency services Germany wide
Brand development | Brand management | Image communication | Sales media | Location campaigs B2C (print & online) | Outdoor advertising | Promotions | Newsletter B2B | Newsletter B2C | Full service print production | Development of web presence for individual locations | Web editorial office text & online | Online column for several locations
The Customer
The Inter IKEA Centre Group with its Headquarters in Copenhagen, Denmark, plans, constructs and manages shopping centers in eleven European countries and China by now - with the industry giant IKEA as the primary partner. The german shopping centers under the umbrella of "Homepark - everything for beautiful living" are established as centers focussed on furniture and living accessories, interior decoration, garden, leisure and pet needs. Simply on the things that make a home beautiful.